1. Introduction and acceptance
By using wealthculture.in or subscribing to our services, you agree to these Terms of Service. If you do not agree, please do not use the website or the services.
In these Terms, “WealthCulture”, “we”, “us” and “our” mean WealthCulture Advisory Services Private Limited (CIN U66190MH2024PTC418818). “You” and “Client” mean the person who visits the website or subscribes to our advisory services. “Services” means the investment advisory services we provide, as set out in your signed Investment Advisory Agreement.
These Terms apply together with the Investment Advisory Agreement, the Most Important Terms and Conditions (MITC), the Refund and Cancellation Policy and the Privacy Policy. If any of them conflict, the Investment Advisory Agreement and the MITC prevail for advisory services.
2. Regulatory status
WealthCulture Advisory Services Private Limited is a SEBI Registered Investment Adviser (Registration No. INA000020022, valid from 26 March 2025, perpetual), regulated under the SEBI (Investment Advisers) Regulations, 2013.
Registration granted by SEBI and certification from NISM in no way guarantee performanceof the intermediary or provide any assurance of returns to investors.
3. Services
We provide non-discretionary investment advice only. You make every investment decision and place every order yourself.
- We give advice on securities and investment products suited to your risk profile and goals, as agreed in your Investment Advisory Agreement.
- We do not accept, hold or manage client funds or securities, and we do not execute trades on your behalf.
- We do not guarantee, promise or imply returns, and we do not offer risk-free or fixed-return investments.
- Advice is shared through the channels named in your agreement, such as email, our platform or scheduled calls.
- Educational content on the website is general information. It is not personalised advice and is not an offer to buy or sell any security.
4. Onboarding, KYC and risk profiling
We can start advising you only after you complete KYC, risk profiling and sign the Investment Advisory Agreement.
1. KYC. You provide your PAN and the identity and address documents we ask for. We verify them with the KYC Registration Agency (KRA), DigiLocker and similar official sources.
2. Identity checks. We may use video, selfie matching and geo-tagging to confirm that you are the person named in your documents.
3. Risk profiling and suitability. We assess your risk appetite, financial position and goals before giving advice. We update this assessment periodically, and you must tell us promptly when your circumstances change.
4. Agreement and consent. We share the Investment Advisory Agreement and the MITC with you and record your consent. You may sign electronically using Aadhaarbased eSign.
5. Bank account check. Before setting up a fee mandate, we may verify that your bank account belongs to you by depositing a small test amount (Rs. 1).
We may decline or end a relationship if we cannot complete KYC or if you give false or incomplete information.
5. Fees and payment
Our fees are stated in your Investment Advisory Agreement, are charged only for advisory services, and stay within the limits set by SEBI.
• Fee limit. Fees follow the SEBI (Investment Advisers) Regulations, 2013. For individual and HUF clients, the cap on fees is Rs. 1,51,000 per family per financial year, excluding statutory charges, unless SEBI revises it.
• Advance fees. We may collect fees in advance for up to six months at a time.
• Mode of payment. You pay by bank transfer or UPI, or through an eNACH /eMandate you authorise through Net Banking or Debit Card. Fees are paid only to our designated bank account. We do not take fees in cash or through personal accounts.
• Taxes. GST and other applicable taxes are charged extra. • Fee changes. We will give you written notice before any change in fees applies, and
a change does not affect the period you have already paid for.
• No other payments. We do not charge commissions or receive payments from
product manufacturers for advice we give you.
Refunds are governed by our Refund and Cancellation Policy.
6. Risk disclosure
Investments in the securities market are subject to market risks, and you may lose part or all of your capital. Read all related documents carefully before investing.
• Returns are not guaranteed. Past performance does not indicate future results.
• Advice reflects our views at the time it is given. Markets, prices and company conditions can change quickly.
• Our advice is based on the information you give us. Incomplete or inaccurate information can make advice unsuitable.
• Any model portfolios, examples or back-tested numbers are illustrative and are not a promise of results.
• You should consider your own circumstances and, where needed, take independent tax, legal or accounting advice before acting.
7. Client responsibilities
You are responsible for the decisions you make and for the accuracy of the information you give us.
• Give true, complete and current information, and update us when it changes.
• Keep your login details, OTPs and devices secure, and tell us at once about any unauthorised use.
• Do not share, copy, resell or publish our advice or reports without our written permission.
• Do not use the website or services for any unlawful purpose, or try to disrupt, hack or reverse-engineer them.
• Do not make payments to anyone claiming to act for WealthCulture other than the bank account stated in your agreement. We will never ask for your passwords, OTPs or demat login.
8. Conflicts of interest and disclosures
We disclose any actual or potential conflict of interest to you before giving advice.
• We are a fee-only adviser. We do not receive commissions, referral fees or other consideration from any product issuer or distributor for our advice.
• We keep investment advisory activity separate from any other business, and we will tell you in writing if the firm, its directors or its employees hold positions in a security we advise on.
• If we use group entities or third parties for any service, we disclose this and keep client data and advice separate and confidential.
• Where suitable options exist, we prefer direct plans over regular (commissionpaying) plans.
• We do not use the SEBI logo in our materials.
9. Intellectual property and confidentiality
All website content, research, reports, logos and trademarks belong to WealthCulture or its licensors, and you may use them only for your own personal use.
You may not copy, distribute, modify or commercially use them without our prior written consent. We keep your personal and financial information confidential and disclose it only as these Terms, our Privacy Policy or the law allow. You agree to keep our advice confidential and not to share it with others.
10. Data protection and privacy
We collect and use your personal data only to provide our services and meet legal requirements, as described in our Privacy Policy.
We use service providers for identity verification, e-signature, payments and e-mandates.
They process data only for those purposes under confidentiality and security obligations.
We keep your records for the period SEBI and other laws require, and we follow applicable Indian data protection law.
11. Limitation of liability
We are not liable for investment losses that result from decisions you make, and our liability is otherwise limited to the fees you paid for the period in which the claim arose.
This does not limit liability that cannot be excluded by law, including liability for our fraud, wilful misconduct or breach of SEBI regulations. We are not responsible for delays or failures caused by events beyond our reasonable control, such as market closures, exchange or network outages, or failures of third-party services. We do not guarantee that
the website will be uninterrupted or error-free.
12. Term, termination and refunds
You may end the Services at any time by giving written notice, and we will refund fees for the unused period as set out in our Refund and Cancellation Policy.
• The Services run for the period stated in your Investment Advisory Agreement.
• We may suspend or end the Services if you breach these Terms, give false information, or fail to pay fees when due, or if the law or SEBI requires us to.
• If we end the Services without fault on your part, we refund your fees for the unexpired period in full.
• Ending the Services does not affect rights or obligations that arose before the end date. Provisions on confidentiality, intellectual property, liability and governing law continue after termination.
13. Grievance redressal
Write to us first, and if we do not resolve your complaint you can escalate it to SEBI through SCORES or to the Online Dispute Resolution (ODR) platform
14. Governing law, changes and contact
These Terms are governed by the laws of India, and the courts at Mumbai have exclusive jurisdiction, subject to your right to use the grievance and SEBI channels above.
We may update these Terms from time to time. We will post the updated version on this page with its effective date, and we will notify you of material changes. If a provision is held invalid, the rest stays in force.
Contact: WealthCulture Advisory Services Private Limited, 2nd Floor, Door No. 203, Ujagar Chambers, DP Road, Deonar, Mumbai – 400088, Maharashtra. Email:ujjawal@wealthculture.in. Phone: 8939499557.
Investments in securities market are subject to market risks. Read all related documents carefully before investing.